AmazonClient

For the fifth year running, ogb spearheaded Amazon’s annual Playmakers campaign across PR, social and influencer. Partnering with the Starlight Children’s Foundation, we enlisted eight kids affected by illness as the official toy testers for Amazon’s Top 100 Toy list.

Teaming up with John Pearce (the Purple Wiggle) we brought the experience to life, with a dedicated Toy Testing Station where the kids led the way, testing and rating the hottest toys, while we captured it all in our hero social and PR video.   

ogb amplified the joy across the country, with PR landing 216 pieces of coverage (98% featuring talent and 100% positive sentiment). Social delivered 3 organic posts racking up over 1.88 million impressions. While influencer duo Ben & Zara brought 2.7 million impressions across 6 organic posts. This heartwarming campaign entrusted our most qualified judges, to help Aussies find the perfect gifts ahead of the festive season.